Ancient Harvest Unveils Refreshed Brand at Natural Products Expo East

New Packaging and Website Modernizes Iconic Quinoa Brand
Boulder, Colo. – (Sept. 20, 2013) – Ancient Harvest, the first brand to bring quinoa to the United States in the 1980s, is providing a sneak peek of the company’s brand evolution this week at Expo East. The refreshed packaging and completely revamped website, which will be revealed early next year, will help Ancient Harvest continue to thrive in the booming quinoa category and support new product lines, which the brand is also revealing this week.

“We are thrilled and proud to reveal the revitalized brand at our first-ever Expo East appearance,” said Blake Waltrip, chief marketing and sales officer at Ancient Harvest. “As we continue to evolve to meet consumer needs, the new packaging and website allow us to better communicate our rich company history, values, vision and showcase our robust product lines to existing and future fans of Ancient Harvest.”

While the packaging and website is getting a new look, Ancient Harvest will continue to honor the company’s long-standing values, including the commitment to providing the highest-quality products that are organic (non-GMO), gluten-free and feature only sustainably sourced Royal Bolivian quinoa.

Ancient Harvest products are available at natural food stores and mainstream supermarkets nationwide. The new packaging will be on store shelves March 2014, and the full website launch is slated for early next year. For more information and to connect with us, visit Facebook or ancientharvest.com.